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Designers entering the realm of business was inevitable. Yet I found it difficult to make any meaningful contributions to that side of the company. So, here’s what I did.

Photo by Marvin Meyer on Unsplash

Mouthful of a title, isn’t it? I’ll admit, I’ve never used the word “business” in thought or writing as many times as I will in this article. This new love for the business world can be attributed to d.MBA, a 6 week bootcamp I recently wrapped up.

“What is the business value of design?”

This was a question I was asked a few months ago by a colleague. I stood there, really, REALLY turning the cogs, trying to churn up a sensible answer. …


The last couple of decades have seen smartphone ownership and performance increase rapidly. How has this impacted information consumption habits, and what can we as user experience designers do in this information era?

Photo by Austin Distel on Unsplash

Nobody imagined carrying a whole computer in their pocket three decades ago. We couldn’t have fathomed that we’d be able to access the worlds’ information with literally a tap and a swipe of a finger.

Well, here we are, at the epitome of the digital and information eras; where most of us have our trusty little computers with us always, everywhere. This convenience, however, has put the spotlight on the way we consume information. By that, I mean how one looks for information, is persuaded or dissuaded by it, and how critical we are of what we partake in. Technology…

Vi Chetan

Product Experience Leader, Austin’s home, coffee is life.

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